  
Authorities in Sri Lanka are preparing new guidelines aimed at curbing the phenomenon known as “kidfluencing” in an effort to strengthen protections for children across digital platforms.
The upcoming framework focuses on addressing the growing presence of minors featured in commercial and monetized social media content. By establishing clear standards, the initiative seeks to safeguard young creators from potential exploitation, privacy violations, and the hazards associated with early exposure to the digital economy.
Key Focus Areas
- Formulation of specific regulatory guidelines targeting child influencers and digital content creators.
- Implementation of measures designed to reinforce child safety and privacy safeguards on digital media platforms.
- Mitigation of risks related to commercial exploitation and online exposure for minors.
The regulatory preparation reflects expanding international concern regarding the rights and welfare of children featured extensively on digital and social networks, establishing formal oversight to ensure online participation does not compromise their well-being.